Up and running in 15 minutes
No technical knowledge needed. If you can send a WhatsApp message, you can use Relay.
Connect Your WhatsApp
Link your number in one click. Your customers reach you exactly as before — nothing changes on their end.
Set Up Your Offering
Add products, list services, or describe what you do. Set prices and availability. The AI learns your business and handles questions.
Serve, Deliver & Get Paid
AI responds to enquiries 24/7 — booking services, taking orders, answering questions. You get notified. Payment collected inside the chat.
Products, services, or anything in between
Whether you sell jollof, run a clinic, or manage land registrations — Relay handles it all through WhatsApp.
Fashion & Retail
Share catalogues, take orders, handle size queries, and collect payments — all without leaving WhatsApp.
Food & Catering
Manage menus, take pre-orders, confirm bookings, and send delivery updates — hands-free.
Schools & Academies
Handle admissions enquiries, share results, send fee reminders, and collect payments automatically.
Professional Services
Consultants, lawyers, accountants — quote, schedule appointments, follow up, and invoice clients automatically.
Records & Status Enquiries
Any organisation with records — agencies, registries, cooperatives, courts — let people text in to check their status, track progress, or make a request. No calls, no queues.
Health & Wellness
Book appointments, send medication reminders, share lab results, and manage patient queries without extra staff.
Repairs & Maintenance
Log job requests, send status updates, share quotes, and collect payment when the job is done.
Don't see your use case?
We build bespoke WhatsApp solutions tailored to your exact operation — multi-branch businesses, government agencies, logistics fleets, cooperatives, and more. Tell us what you need.
Not just a chatbot
A full operating system for your business
Powerful tools built for entrepreneurs in emerging markets
WhatsApp Integration
Connect your WhatsApp Business Account and start serving customers instantly — products, services, bookings, or anything in between.
AI-Powered Responses
Handles enquiries, books appointments, recommends products, quotes services, and sends updates — automatically, around the clock.
Instant Payments
Collect payment for anything — products, services, deposits, or fees — via Paystack and local mobile money directly in the chat.
Analytics Dashboard
Track revenue, bookings, service delivery, customer engagement, and business metrics all in one place, in real-time.
Secure & Reliable
Bank-level security with encrypted data and international compliance standards.
Custom Automations
Build workflows tailored to your exact operation — follow-ups, service reminders, appointment confirmations, re-orders, and more.
ImpactfulSuccesses
I used to spend 3 hours every evening replying to customer messages. Relay handles 90% of it. I actually slept last night.
We've got a plan
that's perfect for you
Starter
No transaction fees
300 AI conversations/month
Your AI sales assistant handles up to 300 customer chats on WhatsApp — answering questions, taking orders, and closing sales automatically.
Unlimited products or services
List as many products or services as you offer. Customers can browse, search, and order directly in chat.
Unlimited orders
Accept as many orders as you can handle. No per-order fees — you only pay your monthly plan.
Manual payment collection
Customers pay via cash, MoMo, or bank transfer outside the platform. You confirm payment manually.
Basic analytics
See your total orders and total revenue at a glance — everything you need to understand how your shop is doing.
1 staff account
The owner's account. Manage your entire business from a single dashboard login.
Growth
Popular+ 1.5% per order via Paystack
1,500 AI conversations/month
5× more customer conversations than Starter. Your AI assistant handles the volume so you never miss a sale.
Unlimited products or services
No limits. Customers can search by name, category, or keyword — the AI finds the right match.
Paystack payment links in chat
The AI sends a secure Paystack payment link directly inside WhatsApp. Customers pay in seconds without leaving the chat.
AI price negotiation (bargaining)
Your AI haggles on your behalf — holding the line, then yielding to a floor you set. Never goes below your limit, never loses a deal unnecessarily.
Promotional discounts
Put any product on sale with a percentage discount, a label like 'Flash Sale', and an optional expiry date. The AI announces it proactively in chat.
Broadcast messaging
Send a WhatsApp message to all your customers or a specific segment. When you activate a promotion, Relay can automatically broadcast it to your entire customer list.
Full analytics dashboard
Revenue trends, top-selling products, order conversion rates, and customer activity — all in one view.
Invite & manage 3 staff accounts
Add up to 2 team members (plus the owner). Invite by email, manage access, and remove staff from the Team tab in Settings.
Business
+ 0.75% per order via Paystack
5,000 AI conversations/month
Handle the conversation volume of a busy retail operation — over 160 customer chats every day.
Unlimited products or services
No limits. Add as many products or services as your business offers — the AI searches across all of them instantly.
Quantity tier discounts
Set automatic bulk pricing: e.g. buy 5–9 units get 5% off, buy 10+ get 12% off. The AI applies the right tier in every order.
AI smart broadcast
The AI analyses your message and picks the right customer segment to target — so your broadcasts reach the people most likely to buy.
AI customer insights
Get an AI-generated report on customer segments, buying patterns, churn risk, and revenue opportunities — updated on demand.
Business health AI report
An AI-written summary of your business health: revenue trends, top and bottom products, churn risk, and actionable recommendations — generated on demand.
Customer intent journey
See the full intent timeline for every conversation — from browsing to cart to checkout — so you understand exactly where customers drop off.
Analytics + PDF financial reports
Export your analytics as a formatted PDF report — useful for team reviews, investors, or your own records.
Staff access control
Staff see orders and customers but not billing, financial reports, or team management — roles enforced in the dashboard automatically.
API access
Connect Relay to your ERP, CRM, or custom tools via REST API. Read orders, sync inventory, and trigger broadcasts programmatically.
Webhook push
Get real-time event notifications — new orders, payments, bookings — delivered to any endpoint you configure.
Invite & manage 10 staff accounts
Scale your operations team with up to 10 dashboard users. Invite by email, staff get role-appropriate access automatically.
Enterprise
+ 0.5% per order via Paystack
Unlimited AI conversations
No monthly cap. Your AI assistant scales with your traffic — whether it's 500 or 50,000 conversations.
Multiple WhatsApp numbers
Run different brands, regions, or business units on separate WhatsApp lines — all managed from one dashboard.
Custom AI personality
We fine-tune your AI assistant's name, tone, and response style to match your brand — so it feels like part of your team.
Everything in Business
All API, webhook, AI insights, quantity tiers, bargaining, promos, broadcast, and staff control features are included.
Unlimited staff accounts
Add as many team members as your organisation needs — no per-seat charges.
Dedicated onboarding + custom SLA
We set everything up for you and commit to guaranteed response and uptime SLAs tailored to your business.
Need something more specific for your operation?
Talk to us about a custom planQuestions? We've got answers.
From the blog
Latest posts & guides
Insights for merchants selling and growing on WhatsApp
WhatsApp Sales Automation Ghana: The Complete 2026 Guide
Everything Ghanaian businesses need to know about automating their WhatsApp sales in 2026 — from setup to accepting Mobile Money payments without lifting a finger.
WhatsApp Business API in Africa: What It Is, Who Needs It, and How to Get It
The WhatsApp Business API unlocks automated messaging, payment links, and AI assistants for African businesses. Here is everything you need to know before applying.
How to Accept Mobile Money Payments on WhatsApp in Ghana (MTN MoMo, Vodafone Cash, AirtelTigo)
A step-by-step guide to collecting Mobile Money payments directly inside WhatsApp conversations — no separate payment request needed, no chasing customers for screenshots.